RainCity Housing is a Vancouver-based organization whose vision is “a home for every person.” They provide housing, programs, opportunity and change for people living with mental illness, addictions and other challenges.
This print ad series emphasizes that RainCity Housing actually creates positive change in the lives of the homeless. The ads inform people how their donations aid the homeless, and that their hard-earned money is going towards a trustworthy organization that is proven to work.
Want to see the ads at full size? Check them out on my website: www.saraheno.com